Buy experiences instead of things! Latest advice by the Journal of Consumer Psychology

Have a read at this extract from a Globe and Mail article further to some recent research published in The Journal of Consumer Psychology. The full article can be read at  www.theglobeandmail.com/.../money-can-buy-happiness-if-you-spend-it-right/article1787800/
 but in the meantime I cut an extract that offers a consistent message with what I hope to create for my clients: meaningful experiences that count on the happiness scale.
 

 

Here is the extract: "Buy experiences instead of things
Retail therapy is dealt a blow with this one. Studies show it’s better to buy something you can experience – a massage, a day on the ski hill, a trip to New York – rather than prop up your mood with a new dress.

Part of the reason is that experiences focus the mind and keep us rooted in the here and now. (“A wandering mind is an unhappy mind,” reads the paper.) A dress just doesn’t have the same power. If anything, it sends your mind off thinking about how it will transform you into someone better, which of course never happens.

Also, and more important, experiences give you sensory memories, even if it is just the strength of Sven’s hands on your sore glutes."